Recognized by Oracle.
Trusted by enterprises across the Middle East and Europe.
Delivered by a team with over two decades of Oracle delivery.
Simalaya Consulting is an Oracle Partner delivering implementation, managed services, and support for enterprise Clients across the Middle East and Europe.
With legal entities in Switzerland and the UAE, and an Oracle delivery heritage in the region dating back to 2004, we bring together European governance standards and two decades of on-the-ground GCC delivery experience.
Oracle Programmes Fail for Predictable Reasons. In 2025, Simalaya Acquired Two Decades of Regional Expertise to Solve Them.
Oracle engagements fail for predictable reasons. Whether implementation, upgrade, or managed services, the patterns are consistent:
Under-specified scope that generates change requests from month one, eroding budget and timeline before the programme has found its footing.
Governance structures that exist on paper but collapse under the first sign of client-side pressure, leaving no one accountable for the decisions that derail delivery.
Delivery teams assembled from subcontractors and contract resources who have never worked together, share no methodology, and carry no collective accountability for the outcome.
Senior consultants who close the sale and disappear from the account, replaced by junior resources who were never part of the original commitment.
In every one of these cases the technology is rarely the problem. The delivery model is.
These patterns are consistent across both markets Simalaya serves. In the Middle East, rapid growth has outpaced the supply of genuine delivery capability, creating a market where confidence and credentials are frequently confused. In Europe, the consolidation of Oracle partners into large system integrators has produced the same failure through a different mechanism: experienced practitioners removed from accounts the moment the contract is signed.
The organisations that reach this point are not naive buyers. They selected Oracle for the right reasons.
What failed was not the platform. What failed was the delivery model.
Simalaya entered Oracle professional services through the acquisition of a regional delivery team with a 21-year track record of delivering Oracle professional services and an Oracle HCM Cloud Specialized Partner of the Year award, recognised at both Global and EMEA level. Not to build capability from scratch. To bring proven regional delivery under a practice governed to European institutional standards, with board-level accountability for every client engagement.
Swiss Governance.
Regional delivery expertise.
Two Decades of Enterprise Delivery
Simalaya SA was incorporated in Switzerland in 2006 as a management and technology consulting organisation. From inception, the firm was positioned as a high-calibre consulting practice serving enterprise and institutional clients, not a software reseller or staffing agency, but a genuine IT and business consulting firm built to European standards.
Our Consulting Heritage (2006-2024)
The firm developed capabilities across Digital and Data Marketing, Marketing and Innovation, Customer Value Management, Retail and Distribution, Governance and Programme Portfolio Management, Quality Management, and Transformation and Change. Over nearly two decades, Simalaya delivered complex programmes for leading organisations including Admiral, Barclays Bank, BMW, the European Union, national payment and trademark offices, Lombard, Orange, and the United Nations, spanning financial services, telecommunications, energy, and international institutions.
Our Oracle Practice (2004-Present)
In 2025, Simalaya made a deliberate strategic decision to expand into Oracle professional services across the Middle East and Europe through the acquisition of the Oracle practice of AppsLink Consulting. AppsLink had operated as a recognised Oracle delivery partner in the Middle East since 2004, earning the Oracle HCM Cloud Specialised Partner of the Year award at both Global and EMEA level in 2018. That track record, and the regional delivery team behind it, now forms the operational core of Simalaya’s Oracle practice.
Key Facts
FOUNDED
2006
European Entity
Simalaya SA, incorporated in Switzerland
Middle East Entity
Simalaya Consulting, registered in Dubai, UAE
Registered Office
Saint-Saphorin, Switzerland
Institutional Backer
Seed4Equity, a Swiss-based institutional investment group that applies board-level governance across its portfolio companies
Oracle Practice Expanded
2025 - acquisition of AppsLink Oracle business
Oracle Delivery Heritage
Since 2004
Primary Markets
Europe and Middle East
Services
Implementation | Support | Managed Services
Oracle Products Covered
Oracle Fusion Cloud │ EBS │ OCI │ EPM │ Analytics │ Primavera │ Oracle Digital Assistant │ Oracle Agentic AI
AppsLink Oracle Practice Begins
The team that would become Simalaya’s regional Oracle delivery capability begins building its track record across enterprise Oracle programmes in the Middle East.
Simalaya Founded in Europe
Simalaya SA is incorporated in Switzerland, owned by Seed4Equity. Established as a management and technology consulting practice serving enterprise clients across financial services, telecommunications, energy, and international organisations.
Management Consulting Consolidation
A Luxembourg-based group listed on Euronext Paris consolidates Simalaya’s management and technology consulting business from 1 October 2013. Simalaya SA and its Seed4Equity ownership remained intact throughout, providing continuity of governance and investment commitment.
Oracle Partner Award Recognition
AppsLink earns Oracle Specialized Partner of the Year: HCM Cloud - recognised at both Global and EMEA level.
Acquisition & Regional Expansion
Simalaya acquires the Oracle practice of AppsLink Consulting, unifying two decades of regional expertise under a single integrated practice operating from Dubai.
Institutionally Backed.
Governance-Accountable.
Simalaya Consulting operates through two legal entities: one incorporated in Switzerland and one registered and operating in Dubai, UAE. Both sit within the Seed4Equity portfolio, a Swiss technology investment group with multiple portfolio companies. Seed4Equity is not a passive financial investor. It applies board-level governance across its portfolio, maintains institutional discipline over delivery standards and financial management, and takes an active role in ensuring each firm it owns operates to the standard its enterprise clients require. Portfolio companies include Scality, an enterprise object storage platform deployed by global financial institutions and telecommunications operators. For organisations engaging Simalaya Consulting on Oracle programmes, this structure carries two practical implications. First, you are contracting with a locally incorporated entity in your jurisdiction, not a foreign firm operating through a representative office. Second, you are working with a professionally governed firm answerable to an active institutional investor with a board, a track record, and direct interest in long-term client retention.
Leadership Team
Simalaya is led by executives and advisors with direct, sustained experience building and governing the firm across its Swiss consulting heritage and its Oracle professional services expansion in the Middle East and Europe
Nicole Rose
CHIEF EXECUTIVE OFFICER
Nicole Rose serves as Chief Executive Officer of Simalaya. She brings deep institutional knowledge of the firm’s governance, financial architecture, and operational structure, having held successive senior roles within the Simalaya group, including Head of Finance and Head of Shared Services. In those capacities, she reported directly to the Chairman, served as a board member across multiple group entities, and oversaw the financial integration of newly founded and acquired companies as the group expanded from three to thirteen entities between 2012 and 2014.
Her command of the firm’s financial controls, reporting disciplines, and corporate governance frameworks is firsthand and longitudinal. She was responsible for quarterly and year-end accounts, monthly reporting to shareholders, and served as the primary point of contact for auditors and legal advisors across the group. That foundation positions her to lead Simalaya’s Oracle professional services expansion with both the operational rigour and the institutional continuity that enterprise clients and delivery partners require.
Taha Ben Mrad
CHAIRMAN, ADVISORY BOARD
Taha Ben Mrad is a serial entrepreneur and investor with over two decades of experience spanning enterprise consulting, technology, and venture capital. After six years at Orange Communications, where he headed a hybrid IT and Marketing department responsible for Customer Service, Billing, and Digital Solutions and Systems, he founded the Simalaya Group in Switzerland in 2006 as a consulting and technology group specialising in strategy execution, digital transformation, performance engineering, and management advisory for international organisations.
He is the founder and CEO of a Swiss-based institutional investment boutique focused on early-stage investments in disruptive and impactful technology companies, where he has maintained active board-level roles across the portfolio. Over the course of his career, he has been an entrepreneur and active investor in more than forty companies, with a track record of successful exits across enterprise software, digital platforms, and consulting.
Beyond his business activities, Taha is a cinema producer and committed to philanthropic work. He chairs the Peduli Anak Foundation, which supports vulnerable children in becoming autonomous through education.
Jean Michel Nguyen
ADVISORY BOARD DIRECTOR
Jean Michel Nguyen served as Director of Simalaya SA in Switzerland, overseeing the management consulting practice that established the firm’s reputation for delivery across technology, functional, and digital transformation engagements for enterprise clients. Following the conclusion of the firm’s original Swiss consulting practice, he served as Director of Sword Consulting Switzerland, extending that practice into a broader multi-continental consulting platform with over 1,300 professionals and significant revenue scale.
His experience spans management consulting, technology consulting, and digital transformation advisory, with deep familiarity with the operating model, client base, and institutional standards that define the Simalaya heritage.
Neil Mc Kearney
ADVISORY BOARD DIRECTOR
Neil Mc Kearney brings close to three decades of enterprise consulting experience across technology quality, programme management, and business transformation. He began his consulting career at Accenture, where he spent nearly six years as a Manager in the Communications and Hi-Tech practice before moving to Orange Communications, where he progressed from Quality Manager to Department Head of Testing across Orange Switzerland and group-level operations.
He joined Simalaya SA in 2006 as Managing Partner, a role he held for nearly nine years. In that capacity, he led the firm’s Quality Assurance practice, building and developing its value proposition across Financial Services, Telecommunications, Retail, and Insurance. His client engagement across this period spanned Project and Programme Management, Business Transformation, IT Strategy, and ad-interim department management mandates.
Neil served as Head of Technology Consulting at Sword Consulting SA. He subsequently founded ROCENZO, where he serves as CEO.
His experience spans management consulting, technology consulting, and digital transformation advisory, with deep familiarity with the operating model, client base, and institutional standards that define the Simalaya heritage.
Practice Directors
Simalaya’s Practice Directors lead Oracle HCM, ERP, and Finance delivery across the Middle East and Europe. They joined Simalaya through the 2025 acquisition of the Oracle professional services practice of AppsLink Consulting, bringing with them a combined heritage of over two decades of Oracle delivery in the region.
Ahmed Abu Hijleh
PRACTICE DIRECTOR, ORACLE HCM
Simalaya through the 2025 acquisition of the AppsLink Oracle practice, bringing with him a career built entirely within Oracle HCM delivery. Over more than a decade at AppsLink, he progressed from consultant through senior consultant, team lead, and principal to Head of Workforce Solutions and Innovation, a trajectory that reflects sustained functional and technical mastery across the full Oracle HCM lifecycle.
In client-facing engagements across the UAE and the broader Middle East, he has been consistently recognised for combining strong technical knowledge with clear communication and reliable delivery. His areas of specialisation include Oracle HCM Cloud implementation, workforce solutions design, HCM product development, and the configuration of complex human capital management requirements into scalable, localised Oracle deployments for enterprise organisations.
He holds a Bachelor of Science in Computer Science from the American University of Sharjah.
Her command of the firm’s financial controls, reporting disciplines, and corporate governance frameworks is firsthand and longitudinal. She was responsible for quarterly and year-end accounts, monthly reporting to shareholders, and served as the primary point of contact for auditors and legal advisors across the group. That foundation positions her to lead Simalaya’s Oracle professional services expansion with both the operational rigour and the institutional continuity that enterprise clients and delivery partners require.
- Core Expertise
- Career Trajectory
HCM Consultant → Senior Consultant → Team Lead → Principal → Head of Workforce Solutions → Simalaya Practice Director
BSc Computer Science, American University of Sharjah (2004-2008)
Rama Murthy Paluri CMA, PMP
PRACTICE DIRECTOR, ORACLE ERP
Rama Murthy Paluri leads Simalaya’s Oracle ERP practice. He joined Simalaya through the 2025 acquisition of the AppsLink Oracle practice, having served most recently as Manager of the Centre of Excellence for Enterprise Solutions at AppsLink, where he was responsible for quality, methodology, and delivery standards across the firm’s Oracle implementations. His tenure at AppsLink spanned successive roles in delivery and practice leadership, with accountability for both functional execution and programme governance.
Prior to AppsLink, he served as Principal Consultant at AT&T, contributing to enterprise technology delivery in the telecommunications sector, and as Team Leader, ERP at ASGC, an Architectural and Construction Group based in the UAE, where he led enterprise resource planning implementation and operations.
His dual credentials as a CMA from The Institute of Cost Accountants of India and a PMP reflect his command of both the financial and programme governance dimensions of large-scale Oracle engagements.
- Core Expertise
- Career Trajectory
AT&T → ASGC UAE → AppsLink CoE Lead → Simalaya Practice Director
BCom, Nagarjuna University • CMA, Institute of Cost Accountants of India • PMP
Tasweer ur Rehman FCA
PRACTICE DIRECTOR, ORACLE FINANCE
Tasweer ur Rehman leads Simalaya’s Oracle Finance practice. A Chartered Accountant and Oracle Certified Professional with over 26 years of experience in Oracle Applications and enterprise digital transformation, he joined Simalaya through the 2025 acquisition of the AppsLink Oracle practice. He has successfully led complex Oracle programmes across diverse industries throughout Europe, the Middle East, and Asia, combining deep financial expertise and strategic business insight with a sustained track record of delivering large-scale enterprise technology transformation initiatives.
His Oracle consulting career was established at A.F. Ferguson and Co (PwC Pakistan) in Lahore, where he spent over eight years across a series of progressively senior roles: Oracle Functional Consultant, Supervising Senior, and Senior Oracle Functional Consultant. In that capacity, he served as both team member and project manager across Oracle implementation assignments, and conducted post-implementation reviews spanning Oracle and SAP environments. That foundation at one of the region’s most rigorous professional services practices gave him the financial controls, ERP architecture, and client governance discipline that has defined his practice across more than two decades of delivery.
His FCA designation from The Institute of Chartered Accountants of Pakistan reflects the highest professional standard in financial reporting, compliance, and audit. Combined with his Oracle Certified Professional credential, it positions him as one of the few practitioners in the region who brings both accounting depth and systems expertise to Finance transformation programmes end to end.
- Core Expertise
- Career Trajectory
PwC Pakistan (A.F. Ferguson & Co) → 26 Years Oracle Practice → Europe, ME & Asia → Simalaya Practice Director